My initial
interaction with the
City of Phoenix Center for the Arts project was in 2004 at the initial
pre-proposal when the late Patty Tax, a City of Phoenix contracts administrator
was explaining the project and she emphasized that this was a very special
project. The final building addition Serbin Studio were architect of record on came to a
conclusion in the Spring of 2012.
Joseph Benesh's vintage VW bus.
I wanted to
interview Joseph Benesh,the director and Marta Stout, program manager of the
Center of the Arts whom I had the pleasure of working with during the
Construction Administration last year. Joseph is one of those
characters that brought laughter and creativity to our weekly
meetings. We would be in our weekly meetings with Brycon
Construction contractors and program managers from the City of Phoenix and
Joseph would challenge us with questions like “What if we did it this way?”
Just for clarity sake you might want to keep in mind that JB: Joseph Benesh, MS: Marta Stout and LS: is yours truly, Lara Serbin.
LS: What’s unique about the Center for the
Arts for Down Town Phoenix?
MS: A non profit organization working with a
municipality like City of Phoenix. We were able to take over something that was
City run. We can brag a little bit here. It is a formula that you wouldn’t
think would work but it does for us. The City owns and maintains the
buildings, they are helping us in that sense. We are bringing non-profit arts.
Joseph really injects a lot of
spontaneity. Since I started in August of 2011, I noticed that
Joseph had a very clear vision of what he wanted to do. I like how
we stay flexible while we are growing. We can try new things. I
call it growing gracefully. We are going through growing pains yet
we are 37 years old. That is due to the recent switch in management.
We are a little big organization with more wiggle room. We have to
be agile.
JB: I don’t filter people coming to our Center
until we give them a chance. It doesn’t always work out but when it
does, great expansion comes from different points of view. There may
be a pottery student that has the best idea about a new upcoming venue. You never know where inspiration is going to come from. The
diversity of organizations currently like
Radio Phoenix.Org,
Dulce Dance Company and
Roosevelt Row CDC.
LS: How do you see you unique in terms of your
programming?
MS: It is extremely
varied. What I see normally is a center that is limited to dance or arts.
We have variety based on information with face to face interaction with
the community. We ask questions like: What do you want? We are so close
to Roosevelt Row where there are tons of active artists. People who act, paint,
sing and write. We do those things here but I think it is a nice reflection of
what the actual community is doing. We have the theater that
we’re trying to activate even further. People are looking for places to perform
that they can walk to and catch the light rail.
One of the things
we started is called Family Fridays, which offers open studios. We want
people to know they are welcome to bring a sketch pad, have a seat and take
part in the class.
Photo credit: Lara Serbin
LS: So you are encouraging some of the parents
to sit in on classes?
MS: Absolutely. If people want to come
in during the day and there is a class they want to see, let’s go! Let’s
walk you in and see the instructor interacting with artists. We have
the same students who have taken ceramics class together for 6 to 8
years. It is a mini family. We love to have new people see
how much fun we have. You get sucked in.
LS: That is the wonderful thing about the
arts, it makes your mind more pliable by changing your focus. Do
something different like bang on a set of drums.
MS: Yeah, there is no pressure. It’s not like
you have to come in knowing how to fill in the blank. Come in, try it, even
if you think you are horrible at it. Your going to make the happiest
mistake of your life by trying to paint a tree. I think of it as a child
like experimentation. Kids aren’t afraid to try something. We give that
chance to adults. Kind of loosens you up a little bit.
LS: How have you seen this transformation
impact the community around you?
MS: From my position at the front
desk, I have been the interface. People
are recognizing this is a space that is active, dynamic and for them.
It’s not just a set of historic buildings sitting unoccupied. People walk in and say “Oh, wow there is a new entrance!” We have some who literally stroll
in off the park and say “What is this place, I never knew there were doors here?”
Arizona Free Arts Mural, painted by 180-200 volunteer
artists in 2012.
MS: Well it is new! I explain when and
why the addition happened. There is a visibility to it now. People feel welcome
especially after the addition of North Entrance and Arizona Free Arts came on
Make a Difference Day and painted the mural. They had so much fun
doing it. It is nice to see a city taking ownership of what is
here. It’s not a matter of “"Let’s just knock
everything down to the ground and start over." We have a gem of an
opportunity sitting right here. It started with Joseph Benesh , City
of Phoenix, Brycon Construction and Serbin Studio working together. I came in just before the
construction took off.
Arizona Free Arts Mural, painted by 180-200 volunteer
artists in 2012.
LS: What makes you
particularly proud of the Center for the Arts?
MS: It’s user
friendly. My background is theater and one of the things you end up studying
is how you can make this approachable. The fine arts is elitist. We are
not. Center for the Arts is accessible and affordable.
It is huge that
we are now ADA compliant. Being able to take a student into a gallery who
before the addition couldn’t access the second floor. Now
everyone can flow easily to the metal studio, photography studio or theater. We are part of the new downtown Phoenix
revitalization. I have always been a process type rather than a
product minded person. It is a really neat process to be involved in. It
has changed so much since I first got here!
Now it’s like,
“Why are all these cars here?” and I will say, “That’s because we have
classes, or a performance going on.” It is a nice problem to have when
students are complaining about parking on a Saturday night!
LS: What is the next chapter in the Center for
the Arts story?
MS: A solid core of programming where people
know us for ceramics, metals and painting programs. Expand what programming
we offer based on community feed back. I have been meeting with desert weavers and spinners guild. They are interested in a fibers program.
Fiber artists want to come in, rent a loom and knock out some projects. In just a year we’ve grown from 2 staff members to 5.
We have already met 30% of our projections for Spring classes. We grew
over 93% from last year in terms of people enrolling and
staying. Now we can nail down how we handle
developing a program and what we put in here based on the feedback we are
getting. Nowhere but up!
JB: In the past I
never liked to take credit for my accomplishments, it was always the success of a team. The success we are experiencing now
I can see as a result of all my past theater experience
of asking questions. When I was programming shows for
theater seasons I would have to book the shows way out in advance, always forward thinking.
This post is dedicated to the late Patty Tax, City of Phoenix, Contracts Administrator.
Special thanks to Joseph Benesh and Marta Stout!